Sailboat Tea:
Packaging Design and Illustration
Sailboat tea is a modern and fun beverage brand offering a refreshing taste of tropical escape in hectic city life and the mundane everyday.
With the main target audience of young adults with high purchasing power, this design uses illustrations made from abstracted shapes for a modern and sleek representation of fruits. The shapes overlap with transparency to match the clear bottle material and convey transparency between the brand and consumers. Although the design aspires to feel unique and premium, it gives off a friendly characteristic, achieved through the usage of bright colors and cursive typography. The color also serves to deliver the idea of vacation paradise in a bottle.
Packaging Design and Illustration: VYH Creative
Sailboat Logo Design: The Branding People
“Victoria is awesome! She completely transformed our beverage brand and truly exceeded our expectations! She is special not only because of her artistic talent but also because of her willingness to go above and beyond to deliver the best results. She brought a fresh perspective to our discussions and always treated the brand as if it were hers. We truly enjoyed working with her and hope you will too!”
- Eric Yang, Founder of Sailboat Tea